It’s a new era for Ceris, Cape Verde’s Spanish-managed national beer and soft-drink company, which today was reborn as SCCR, a Portuguese acronym for the Cape Verdean Beer and Soft Drink Corporation. At the unveiling of the new production unit, which has more modern equipment and laboratories, a battalion of journalists was present to accompany Pedro Pires on a guided visit to the remodeled installations of what until today was known as Ceris.

The President was shown the company’s laboratories, where quality control and taste tests take place, as well as the bottling area and warehouses, on a tour that took him through the entire beer production process. “We made a first attempt with Ceris to create a national brand, and I must acknowledge that it didn’t work. Now we’ll see what happens. I salute the ambition and investment in quality SCCR has made and I think that with good policies and investment in advertising, the brand will conquer its space,” the head of state told A Semana Online.

Pedro Pires liked Strela, at least at first taste, and believes that other Cape Verdeans will like it as well. “It’s better to drink just one bottle of a good beer than two bottles of a bad beer. I think Cape Verdeans will like this new flavor,” he said, noting that “this is also likely to be the beer of choice of tourists visiting the country.”

Questioned regarding Cape Verde’s dependence on the importation of all sorts of goods, including beer, the President said that the most important thing was for the “brand to conquer space because of its quality,” but that it is also necessary to take in to account “the issue of the tastes and habits that have already been created.” “If our product is good and less expensive, it has every chance to make it,” he affirmed.

According to one of the representatives of SCCR’s administration, Strela is “the first Cape Verdean beer produced with international standards” and is the result of the company’s efforts to work with the “best professionals in the area of beer.”

Coral’s new substitute will be sold in non-returnable 250-ml bottles, as well as in returnable 330-ml and one liter bottles and in 20- and 50-liter kegs.

Source A semana